1. Start with social media

Social media is the easiest way to get started with digital marketing as it provides you with the basic tools needed to showcase your business and begin building an online audience/community.

If you run a business-to-business service, you should consider focusing on social media platforms like LinkedIn and Twitter. If you run a Business-to-consumer service on the other hand, then try to select one or two primary social media platforms based on the type of product/service you offer, and where your target audience is more likely to be found. For example, if you run a business that offers online courses, then YouTube might be a great fit for your business. If you offer entertainment services then maybe TikTok, if you sell fashion items then Instagram and Facebook might be your perfect fit.

For more tips on using social media to grow your business, check out our previous post How to Grow Your Business Using Social Media

2. Create a Google Business account

Setting up a Google My Business account will ensure that your business shows up in google search results, whether or not you have a website. Google even offers a very basic free website to businesses that do not have a standard website. This website gives you a space to showcase your products/services, display customer reviews, and client testimonials as well as make regular posts, and get contacted easily by people on the internet. Highly recommended if you do not yet have the budget for a standard website.

3. Run Google ads

Using Google ads, you can specifically target people who are already searching for your product or service online. You can also choose to advertise on other websites which get much higher traffic. Before investing in ads, make sure you do some prior research to enable you to optimize your ads for the best delivery. If you aren’t sure about what you’re doing then you might want to consider involving a professional.

4. Include a blog on your website

Writing a blog on your business website will help you generate organic traffic of people who are interested in what you do. It is important that you stay consistent in putting out new and interesting content, as a dormant blog could be a turn-off for new and returning website visitors.

If you do not have a website for your business then you might want to consider getting one, because digital marketing without a website is like collecting water into a basket. What is the use of chasing all that traffic if there’s nowhere to retain it? If you still need further convincing then this blog post will do it for you: Why You Need a Website for Your Small business

5. Implement simple SEO strategies

Search Engine Optimization doesn’t always have to be so technical. Observing simple practices can go a long way in improving SEO for your website. Here are a few of these practices to observe whenever you’re putting out new content on your website.

• Use short descriptive URLs for your pages/blog posts.
• Optimize your headings for search results by using the H1 heading sizes for the main topic on each page.
• Avoid using heavy images, videos, or widgets that load slowly.
• Write quality content and be original.

6. Adopt Email Marketing

All successful businesses today engage in one form of email marketing or another. It is important to constantly remind your audience about the existence of your business, and what better way to do this than by delivering quality, interesting information directly to their email boxes. A great way to populate your email marketing list is by offering new site visitors something cool in exchange for their email or simply requesting that they sign up for your newsletter after reading or viewing your amazing content.

In the big picture, email marketing serves as the backbone of a good sales funnel.

7. Create some video content

Video contents generally deliver the best performance in search engines. If you are able to turn your written content into video, then you’re all set to double your site traffic – as long as it’s good content. Try to produce relevant, high quality and engaging videos for your website. in order to prevent your pages from loading slowly, we advise that you host your videos elsewhere (on YouTube for example) and then embed them on your website pages.

8. Make Sure your website is mobile-friendly.

The majority of daily internet users access the internet with their mobile phones. If your website is either inaccessible or does not load properly on mobile devices, this means that most of your site visitors will bounce off. For this reason, you want to invest in building a website that works perfectly on all device types.

Ready to get started with advanced digital marketing but don’t have the time or skills for it? Fret not. WorkHiver has got you covered with professional help. Contact us today and we let’s give your business the befitting online presence that it deserves.

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We’ve decided to put together a short guide on how to boost your business’ growth and build quality connections using social media. In this guide, you’ll find eight valuable tips below that will help you to do just that.

1. Optimize your profile or bio

No matter the social media platform; Facebook, Twitter, Instagram, LinkedIn, e.t.c, you want to optimize your profile by using a simple and clear profile image, and stating what your business does in your bio. Avoid unnecessary information and go straight to the point when writing your bio. This is the first thing that people read when they visit your page/account, therefore you don’t want to make the mistake of sounding ambiguous, being too wordy, or providing misleading information.

Only include relevant info like your business name, what the business is about, what you offer, your business location, and how to contact you. Let people understand what your business is about at first glance.

2. Share quality information about what you do

People are not interested in connecting with a business on social media unless it continuously shares information that solves a problem that they have, keeps them entertained, or spikes their interest in some way. While most creators tend towards the entertainment angle, it is advisable for corporate businesses to base their content on helpful information. A very popular graphic designer, Chris Do, keeps his audience ever wanting more of his social presence by sharing a perfect blend of insightful tips on how to thrive as a freelancer and information about opportunities for people in his niche.

3. Show up consistently

No one likes an on-today, off-tomorrow type of relationship. Once you decide to go the social media way, you have to be consistent so it is important to decide on a posting frequency that works best for you. Avoid biting more than you can chew, and at the same time, don’t choose to show up once a month.

While showing up regularly is very important, the truth of the matter is that even if you show up every day without great content, you’d be better off not showing up at all.

4. Engage with other accounts

Regularly engaging with other business accounts in your niche can greatly increase your chances of being noticed by people interested in your content, product, and services. The major mistakes that people make are; spamming other business pages with advertisements for their own products or sending a ton of cold DMs to potential clients. Avoid being a nuisance at all costs.

The right way to engage with a fellow entrepreneur’s account is by spiking meaningful conversations, asking relevant questions, and providing valuable information. Leaving informative comments from time to time can make way for partnerships, collaborations, and long-lasting business relationships in the future.

5. Respond to DMs

Avoid ignoring DMs, no matter whether they are inquiries about your product/services or just a question about some comment you made a week ago. Communication is the only way to build trust, so endeavor to respond to all messages on your business accounts in a timely manner. Even if you get a DM from someone who is trying to pitch a service you aren’t interested in, politely declining the offer would be much better than ignoring them altogether.

6. Stay up to date with what’s working

Remember back in 2020 when Instagram reels were launched and they were all every creator was posting back to back? So many businesses were able to skyrocket their IG communities within months, simply by posting engaging reels consistently.

This shows how important it is to stay up to date with social media trends. Presently, twitter spaces are all any social media experts want to talk about ,and they really are trending.

Taking advantage of social media trends can really go a long way to help grow awareness for your business and further down the line, help you get new customers.

7. Use the right hashtags

Hashtags play a big role in growing a business on social media, irrespective of what particular channel is in question. Hashtags help to categorize your content, optimizing them to show up in specific search results on the platform and even on search engines. You want to make sure that you are using relevant hashtags in your posts, therefore, it is necessary to do dome research before using hashtags at all. The best way to find hashtags for your content on any social media platform is to find similar recent contents within your niche which are gaining a healthy amount of engagement and try to filter out some hashtags used in them. Remember to only use hashtags that are relevant to your specific content.

8. Run regular paid ads for fast growth

Why businesses shy away from running social media ads, I cannot understand. This is the only secret to gaining massive reach within a short time. Trust us when we say; there is no other way.

Paid social media ads provide your business with the most advanced targeting tools you can find anywhere, thereby, giving you a chance to put your business directly in front of people who are already interested in what you do. On most social media channels, the algorithm favors business accounts that have recently spent money on ads over others by boosting their content upward in search results and feeds.

One very useful tip for running successful ads is that you shouldn’t always try to optimize your ads for sales. Once in a while, run what we like to call “casual ads”. These are ads that are not necessarily trying to get people on the other end to buy something from you, but rather to show them something interesting, insightful, or solve a problem that they have. The outcome of running such ads is that you are able to generate new leads, which you can then begin to lead through a sales funnel, and convert in the long run.

If there are only two things we hope that you take away from this post, they are:

1. Ensure to post quality content always.
2. Run social media ads.

Now, the problem that most business owners have is that they cannot find time to dedicate to implementing all of these tips and are therefore in a fix when it comes to social media for their business. Worry not, you shouldn’t let the troubles of maintaining a social media channel stop you from focusing on major aspects of your business. That is why WorkHiver is here to get everything related to social media management and advertising off your hands so that you can focus on your core work.

If this sounds like a lifesaver and you need someone to help you grow your social media presence, contact us today.

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“A business’s online presence, regardless of industry, can have a massive impact on its success. In this day and age, some businesses still don’t realize that a majority of their customers will visit their website before making a purchase.” – Forbes

“Back in the day, a business card was an indicator of being in business. It told the world what you were about and where you were heading. Today, the same can be said for your website. If you run a business, do freelance work, or even work as an employee, a website has become indispensable.” – HostGator

“Having a website boosts your credibility, increases your visibility, and improves lead generation. It’s your property; therefore, you have absolute freedom about how you want it to look and what you want to promote. It’s an excellent place to highlight positive reviews and answer any questions potential customers might have about your business.” – HubSpot

Not convinced yet? You might want to take a look at the 8 major reasons why your business needs a website. We’ve outlined below.

1. Showcase your product and services

A website lets you outline in great detail, the different products or services your business offers. A good website lets potential customers experience what it is like to purchase a product from you. Most websites achieve this by outlining the steps involved on their homepage, while some go as far as creating a flow that walks site visitors through the process. This makes it easy for them to understand how a product or service works even before purchasing and without having to read a complicated document.

Having such a system in place has proven to increase the conversion rates of most businesses. I mean, who wouldn’t prefer to go through a two-minute walkthrough that requires several clicks of the mouse over reading a 10 page document explaining the same exact thing.

2. Automation

Having a website takes a lot a lot of routine tasks off your hands, especially if your staff size is small. It offers the option of automating repeated activities/communications between you and your customers. Payments, job applications, event signups, customer inquiries/complaints, and a lot more can be carried out automatically by plugins on your site, allowing you more time to focus on other tasks.

If you have a FAQ section on your site or a chatbot which responds to visitors’ inquiries, this means that your customers can get support at any time of the day, regardless of their location or time zone.

3. Look more professional

In an age when everyone has a standard online presence, it could be considered unprofessional to run a business without a website. As Forbes said, the majority of your customers will visit (or at least try to visit) your website before making a purchase. This is because a website increases your business’ credibility.

4. Reach more people around the world

Owning a website infinitely widens your pool of potential customers as you are able to reach internet users from all around the world through google searches. It also makes it easier for people to recommend/reference your business, as all they have to do is mention your website name (YourWebsite.com) in their articles, posts, or DMs.

5. Build a community of your own

If your website has an active blog, this further increases your chances of reaching and connecting with total strangers who later turn into loyal customers.

A Facebook page is great, but you do not own Facebook. The importance of owning a space on the internet that you have unlimited control over cannot be overestimated.

While social media is an excellent tool for sustaining an online community, it isn’t highly limited. For example, managing a sales funnel on a social media platform is nowhere near as effective s managing one on your own website.

The same goes for collecting, storing, and managing client data. most websites these days provide you with all the necessary tools you need to develop and maintain your own community.

6. Earn passive income

There are numerous ways in which you can generate passive income for your business through a website. The most common are advertising and affiliate marketing, both of which require a community or a reasonable number of monthly site visits. There are other methods of generating passive income through a website that do not necessarily require a large audience. One of these is selling a downloadable digital resource like an e-book or video guide or information kit on the site.

Many businesses make enough in passive income o their sites that the site is able to pay for itself and also provide support to the business when things get a bit rough.

7. A website helps to establish social proof

while it is great to get verbal feedback from satisfied customers and even email reviews, visible reviews are what get more people interested in patronizing your business.

Showcasing your best reviews on the landing page of your website is an effective way to establish trust and social proof. This also ensures that third [arty review sites do not minimize the good things people have to say about your business.

Do you still need convincing about getting your business a website? Then consider this. Research results show that 99% of successful businesses around the world adopted a website at an early stage. It is no doubt that having an online presence at a startup played a big role in the success of these businesses.

WorkHiver is a virtual service that helps businesses and individuals establish an online presence through web design, digital marketing, and social media management. Give us a call and we’ll be happy to build your dream website within a matter of days.

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